Explo in 2026 stands at the forefront of embedded analytics, equipping SaaS products with AI-powered dashboards, customizable reporting, and secure data sharing – all with rapid, no-code deployment. Explo now powers business insights for product teams, SMBs, and fast-scaling startups looking for robust analytics for their end users.
From Launch to 2026: Explo’s Evolution
- 2021-2022: Launched to address the need for plug-and-play analytics in SaaS platforms.
- 2023: Expanded with advanced AI features, including natural language reporting and report builder automation.
- 2024: Introduced Data Share to automate customer data exports alongside dashboarding.
- 2025: Achieved SOC II and HIPAA standards; merged with Omni for enhanced analytics infrastructure.
- 2026: Serves as the analytics infrastructure of record for leading SaaS, e-commerce, healthcare, and fintech companies; growing integration ecosystem and white-label delivery.
Key Features: Turning Data Into End-User Value
Analytics & Visualization
- Embedded dashboards deployable in-app, on portal, or via standalone links
- Multiple visualization types: tables, charts, KPIs, filters, and interactive widgets
AI-Powered Reporting
- Report Builder AI: Lets non-technical users build reports with natural language inputs
- Auto-generated reports and charts based on input or template
Data Sharing & Delivery
- Data Share: Automate secure, role-based data exports for each client
- Email, embedded, shareable links, or white-label distribution
Customization & Branding
- White-label UI, custom domains, and granular UI theme controls
- Style configurator for deep integration into your own app experience
Integration & Extensibility
- Connects to all major SQL databases and data warehouses-direct; no replication needed
- API & web-component options for engineering teams
Security & Compliance
- SOC II Type 2 and HIPAA compliant; supports region-specific hosting
- Role-based access and granular permission controls
Workflow & UX: How Explo Fits Your Product
- Direct database connection-no new pipelines or duplicating data
- Drag-and-drop interface for dashboard/report design
- End-user portal allows customers to customize, export, or subscribe to reports
- Automated scheduling for recurring data delivery or alerts
- Dedicated support team for onboarding and ongoing optimization
Explo Pricing
| Plan | Main Features | Pricing (Est.) |
|---|---|---|
| Starter | Embedded dashboards, basic visualizations, self-serve reporting, 1 app, core support | From $250/mo |
| Growth | All Starter, Report Builder AI, Data Share, custom branding, advanced integrations, up to 3 apps, regional hosting | From $600/mo |
| Enterprise | Unlimited apps, all features, white-label, API, HIPAA/SOC II, SSO, priority support, custom onboarding | Custom/Quote |
Explo vs Competitors
| Feature | Explo | Metabase | Looker | Embedded PowerBI |
|---|---|---|---|---|
| No-code embedded analytics | Yes | Partial | No | No |
| AI-powered report builder | Yes | No | Partial | No |
| Fully white-label with custom domain | Yes | Partial | No | No |
| Granular data sharing per client | Yes | No | Partial | No |
| Enterprise compliance/SOC/HIPAA | Yes | Partial | Yes | Partial |
| Dedicated support | Yes | Community/Basic | Paid/Premium | Paid/Premium |
Pro Tip: Leverage Explo’s Data Share and AI-driven reporting to automate client updates and save your tech team dozens of dev hours per quarter.
Integrations
- Direct SQL database connectors: PostgreSQL, MySQL, MS SQL, Snowflake, BigQuery, and more
- Webhooks, API, and embedded web components
- White-label options for custom domain and SSO integration
Pros & Cons
| Pros | Cons |
|---|---|
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Final Thoughts
For product and engineering-led organizations needing to deliver powerful analytics to end users, Explo stands out as an all-in-one embedded analytics infrastructure. The AI-driven approach to reporting, flexibility in dashboard delivery, and data sharing granularity put Explo ahead of legacy BI integrations and upstart dashboard plugins. While premium, Explo is the fastest route to client-facing analytics for SaaS, agencies, and forward-thinking SMBs.
Explo FAQ
Yes, it meets GDPR standards and supports HIPAA via a signed BAA on eligible plans.
Yes, white-label portals fully support your own domain and branding.
Ideal for SaaS vendors, product teams, agencies, and SMBs that want to turn product or customer data into actionable insights for end users.
No, Explo connects directly to your live database, so no data pipeline or duplication is necessary.
All plans include chat/email support. Higher tiers feature onboarding, migration help, and a dedicated account manager.
